PRT 507: Strategic Marketing Management in Parks, Recreation Tourism & Sport     

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Course Description:
This course examines the theoretical underpinnings and practical applications of marketing and promotion strategies for recreation, participant sport, and spectator sport. Covers key marketing concepts and strategies using case studies. There is significant discussion on marketing activation and leveraging strategies and developing a marketing plan.

Learning Objectives:
1. Define and apply key sport/rec. marketing concepts
2. Understand the theories that underlie sport/rec. marketing processes
3. Understand how to create and apply a sport/rec. marketing plan
4. Evaluate sport/rec. marketing strategies and tactics
5. Identify future trends and challenges in marketing and how they can associate with current
6. Sport/rec. marketing practices

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Reflection: For someone who spent a good amount of my career in marketing, I still managed to learn a lot in this class. Dr. Casper did a great job of providing the basic principles and concepts for effective marketing of Parks, Recreation Tourism & Sport organizations. Dr. Casper was always enthusiastic and engaging in the class, and open to suggestions and ideas from the cohort.  The case studies, projects, and discussion provided opportunities to work through a variety of tasks and scenarios applying the principles Dr. Casper taught throughout the course. The topic that was new to me, at least regarding Marketing, was the pricing strategy lecture and assignment; they helped me think about pricing strategy regarding the marketing mix. I also used an element of Dr. Caspers “Marketing Toolbelt” (with his permission) in a marketing presentation.